Credivault

About client:
CrediVault is a secure blockchain platform & consumer portal that enables a permanent registry of critical transactions, like loans, insurance policies, payments, for organizations and transparency to their customers.

Challenge:
The client needed a complete redesign of their website, to solve their usability issues and highlight their unique software product, helping their marketing team close deals, the client also wanted their new branding and website to combine three different styles as their different target audiences.

Work I performed:
Design research, brand identity development, user experience, and web design

Main idea:
Their target audience was bankers, technology experts and politicians. The goal was to design an organic style that would integrate the pages their audience uses regularly, so we developed a brand and design system focused on technology and elegance, using a pared-down color palette, abstract graphics and dark themes.