Encicla

bout the Client:
Encicla is the Public Bicycle System of the Metropolitan Area of the Aburrá Valley, dedicated to promoting sustainable mobility within the city region. It aims to position the bicycle as an integral mode of transportation that complements the Integrated Public Transport System of the Aburrá Valley.

Challenge:
The challenge was to create a series of engaging videos for a marketing campaign that effectively showcased the attractiveness and significant benefits of using the Encicla system for bicycle transport. The goal was to combine animation, motion graphics, and live-action footage to create captivating scenes that highlighted the advantages of the system

Work I performed: Character design, background design, motion graphics and animation